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3 Factors You Need to Cover in Your Business Plan

via Click Liverpool : If you’re attempting to launch your own company, you shouldn’t underestimate the importance of your business plan. Not only will you show this plan to investors and potential partners, but you will also rely on it to work out your projected profits and expenditure, helping you manage your organisation efficiently.

Your business plan isn’t just a one-off document: it should grow and evolve with your company to reflect the challenges you come up against, the expenses you never considered, and the many factors you’re unaware of when you’re just starting out. Here are three critical factors you need to include in your business plan.

Your Unique Selling Point

The market for new businesses has never been more competitive, especially with the growth of small startups and online companies. To make your proposal stand out, you will need to figure out your unique selling point (USP). In simple terms, your USP means what makes you different from other major players in your industry.

You will need to research your competitors carefully and show that you understand your chosen market in your business plan. This may take time, but identifying your differentiating factor will make you stand out and allow investors and lenders to see the public’s collective “need” for your product.

Your Marketing

Your marketing strategy is an essential part of your startup, so you will need to factor this into your business plan, even if you only intend to use free Internet platforms and email advertising. Most investors and potential partners consider the promotional side of business just as crucial as necessary as the concept, so you need to give your marketing careful consideration.

Research other competitors in your area of business and try to find out which marketing strategies worked and which didn’t. Including this information in your business plan will show that you’ve thought carefully about how your business will attract clients and avoid failure.

Protecting Your Business

It may seem counter-intuitive to think about protecting your business before it’s even left the ground, but if you want it to survive, then you will need to consider what could go wrong. Sadly, many companies fall victim to break-ins, data breaches, and theft in their first few years, so it’s important to prepare. Protecting your business will cost you money in the short-term, but putting these safeguards in place now will save you from financial disasters later down the line.

If your business relies on vehicles to meet the needs of your clients, then you need to take out motor fleet insurance to avoid disruption to your service. It’s these seemingly minor details that often get forgotten in a business plan, but you don’t want to learn this lesson the hard way. Take out insurance on your building, your possessions, your technology, and your business vehicles, along with anything else your company needs to run efficiently. For specialist insurance, visit bluedropservices.co.uk.


You shouldn’t underestimate the importance of your business plan, as it provides the foundations from which your enterprise will be built. Not only will it inform potential partners, investors and lenders of your long-term plans, but it will also serve you in sustaining a stable business.

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