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Editorial Team

What the Transportation Industry is Telling Us about the Economy Now

modes of transportation

Via Supply Chain Brain : “An army marches on its stomach,” Napoleon famously said. While the high-technology sector captures the headlines, the supply chain sector is responsible for the heavy lifting, behind the scenes. The books, clothing, and goods that we purchase are increasingly made in Asia or Mexico; transported through …

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Adidas is the first major brand to use Twitter’s Group DM for marketing

adidas marketing strategy

Via Mashable : Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform. On Friday, Adidas started rewarding fans for their support of the brand’s #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, …

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Closing the Gap Between Blue Ocean Strategy and Execution

blue ocean strategy case

Via Harvard Business Review : At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model …

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The Marketing Genius Behind #StarbucksWeddings

starbucks history

Via Inc. : See how the leading coffee retailer managed to capture opportunity by paying attention to its customers’ more unusual social behaviors. Americans love Starbucks, but now the U.S. coffee giant is helping them love one another. Here is an example of a smart retailer that used social listening to …

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