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E-COMMERCE – On the hunt for e-leaders

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Via ET Retail : Finding leaders who understand and appreciate technology and can learn new business models is difficult. The dynamics of the workplace in India are changing rapidly across sectors, not just in e-commerce. Rapid growth, globalisation and increasing entrepreneurship in the country are transforming organisation structures, people practices, work …

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Target and Lancome Produce Snapchat’s First Ecommerce Ads

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Via Adweek : After slowly testing more interactive ads in recent months, Snapchat is open for ecommerce. Lancome and Target started running shoppable ads today within Cosmopolitan’s Discover channel—the hub of the app where media brands publish daily stories. Like Discover’s other ads, Lancome and Target’s promos appear between Cosmo’s articles …

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