via Market Realist : Global expansion fuels audience growth| For a few years, Netflix (NFLX) dedicated its resources to expanding its business outside the United States (SPY) in what was known as a global expansion drive. In that drive, Netflix invested billions of dollars as it sought a presence in 200 …
Read More »New Zealand Improves Access to International Markets
via XinHuaNet : WELLINGTON, Aug. 22 (Xinhua) — New Zealand Trade Minister Todd McClay launched a new online portal and non-tariff barrier (NTB) clearing house on Tuesday to improve Kiwi access to international markets. The government is committed to removing barriers to trade so New Zealand’s exporters can compete internationally, McClay …
Read More »Global Business Leaders Cite Regulatory Risks, Disruptive Influences and Cyber Risks as Key Challenges
via Canadian Underwriter : Companies in Canada and around the world are being increasingly impacted by risk, with nearly three quarters (72%) of business leaders polled in a recent survey “citing that they believe we are living in a riskier world,” said a new survey from BDO Canada. The findings were …
Read More »5 common international expansion mistakes and how to avoid them
Via The Next Web : For most businesses, the goal is to grow and expand. Most, if not all, of the work done so that growth can continue and accelerate over time. As such, businesses and entrepreneurs may find themselves wanting to expand into more marketplaces. However, in the process of …
Read More »Netflix’s big international conquest is starting to pay off
Via Business Insider : Netflix reported its latest quarterly earnings on Thursday, which were mixed. The streaming giant’s stock has taken a slight tumble after reporting lower-than-anticipated subscriber growth across the board, though the company says it expects to rebound big next quarter. One bright spot for this quarter, however, is …
Read More »5 common mistakes global B2B companies make while reaching out to Indian SMEs
Via Your Story : As India continues to be a lucrative market for cloud- and SaaS-based companies, there are a few rules that don’t apply to gaining and retaining our SMEs. Owing to rapid infrastructural development and a conducive business environment, the small and medium enterprises (SME) sector in India has …
Read More »Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
Via Business2Community : Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so that search engines can …
Read More »4 multilingual mistakes to avoid on social media
Via Social Barrel : Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to …
Read More »11 Biggest Challenges of International Business in 2017
Via Hult International Business School : 11 Biggest Challenges of International Business in 2017 From the U.K.’s unprecedented decision to leave the European Union to the historic and divisive U.S. presidential election, 2016 was a year of large-scale change and uncertainty. Nowhere, perhaps, was it felt more keenly than in the …
Read More »Saudi Business Opening Drives Social Changes
Via The Wall Street Journal : The kingdom’s rulers are moving to diversify away from oil, create more jobs and integrate their largely insular economy into the global system. Male and female employees of National Commercial Bank arrive though separate entrances and ride separate elevators. But once inside, they work side-by-side in …
Read More »3 Major Missteps in International Business
Via LinkedIn : Over the past years of doing business on a global stage, I have noticed three Major Missteps when a US company wants to take its business global. These errors occur because business leaders still view the world through their tiny binoculars and miss the wide angles necessary for …
Read More »What “Grexit” Has Shown Us
Via LinkedIn : Linguistic fact: belabor a story or saying enough and it will soon take on a mind of its own. Thanks to the world’s non-stop focus on the potential of a Greek exit from the European Monetary Union, we’ve all been lucky enough to add a new word to …
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