Via The Next Web : For most businesses, the goal is to grow and expand. Most, if not all, of the work done so that growth can continue and accelerate over time. As such, businesses and entrepreneurs may find themselves wanting to expand into more marketplaces. However, in the process of …
Read More »5 common mistakes global B2B companies make while reaching out to Indian SMEs
Via Your Story : As India continues to be a lucrative market for cloud- and SaaS-based companies, there are a few rules that don’t apply to gaining and retaining our SMEs. Owing to rapid infrastructural development and a conducive business environment, the small and medium enterprises (SME) sector in India has …
Read More »Getting International SEO Right: 75% of Multilingual Websites Have Hreflang Implementation Mistakes
Via Business2Community : Today, both global companies and local small businesses want to promote products and services around the world. Making your website global can help you extend your reach to an international audience. In a nutshell, international SEO is the process of adjusting your site so that search engines can …
Read More »4 multilingual mistakes to avoid on social media
Via Social Barrel : Social media is an increasingly useful way for businesses to engage with current customers and gain new ones. It’s no surprise that, according to the Social Media Marketing Industry Report 2015, 93% of marketers now use social media for business. However, what happens when you want to …
Read More »3 Major Missteps in International Business
Via LinkedIn : Over the past years of doing business on a global stage, I have noticed three Major Missteps when a US company wants to take its business global. These errors occur because business leaders still view the world through their tiny binoculars and miss the wide angles necessary for …
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