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Blue Ocean Strategy

Moving To Blue Ocean Strategy: A Five-Step Process To Make The Shift


via Forbes : In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a revolution in business strategy. After all, which firm would not to be operating in “uncontested market space,” where …

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Closing the Gap Between Blue Ocean Strategy and Execution

blue ocean strategy case

Via Harvard Business Review : At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model …

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