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Marketing courses offered by Faculty of Accountancy, Finance & Business, Tunku Abdul Rahman University College

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

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Via Adweek :  Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses …

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5 Marketing Changes Small Businesses Need to Make in 2016

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Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

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Why Marketing To Millennials And Other Generations Is Pointless

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Via Forbes : Generational labels amount to divisive, reductive stereotypes. You’ve heard them bandied about: Millennials are delusional, Gen Xers are cynical, baby boomers are digitally inept. Poor management and marketing decisions based on such stereotyping lead to misunderstandings, missed employment and commercial opportunities, and all the usual negative ramifications that …

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