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Marketing courses offered by Faculty of Accountancy, Finance & Business, Tunku Abdul Rahman University College

5 Marketing Changes Small Businesses Need to Make in 2016

marketing

Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

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Why Marketing To Millennials And Other Generations Is Pointless

generation

Via Forbes : Generational labels amount to divisive, reductive stereotypes. You’ve heard them bandied about: Millennials are delusional, Gen Xers are cynical, baby boomers are digitally inept. Poor management and marketing decisions based on such stereotyping lead to misunderstandings, missed employment and commercial opportunities, and all the usual negative ramifications that …

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Why Marketing—Not Sales—Is the Best Sales Forecasting Engine

marketing

Via LinkedIn : Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. With the visibility and data available to marketers today, marketing departments are the ones able …

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Gen Zers Are Revolutionizing Our Marketing Landscape. Here’s How They Want to Be Reached

marketing

Via Entrepreneur : If young people are the chief catalysts of cultural progress in realms like media consumption, shopping and technology, a new research firm called Wildness wants to help marketers better understand the predilections and quirks of what has become the world’s most populous demographic: Generation Z. Wildness, which defines …

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