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Marketing courses offered by Faculty of Accountancy, Finance & Business, Tunku Abdul Rahman University College

How To Put A Data-Driven Marketing Strategy In Motion

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via The Drum : Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started. The explosion of data-led insights, plus …

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Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

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Via Adweek :  Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses …

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