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Marketing courses offered by Faculty of Accountancy, Finance & Business, Tunku Abdul Rahman University College

Top Three Tips For Bridging The Gaps In Your Annual Marketing Plan


via Forbes: One of the most sought-after marketing initiatives is a steady public awareness drumbeat. Every marketing director wants to build one. However, there are roadblocks to establishing a consistent drumbeat, and the single largest one is that most companies typically only have three or four major announcements per year. It …

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6 Ways To Drive a Data-driven Marketing Culture


via MTA: Today, insights that come from effective data collection and analysis are more targeted and effective than ever before. The question for business leaders now becomes – how do you transform a traditionally-functioning marketing team into a data-driven powerhouse? asks, Mark Gambill, Chief Marketing Officer, MicroStrategy Today, insights that come …

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