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Aggressive Marketing

The Marketing Genius Behind #StarbucksWeddings

starbucks history

Via Inc. : See how the leading coffee retailer managed to capture opportunity by paying attention to its customers’ more unusual social behaviors. Americans love Starbucks, but now the U.S. coffee giant is helping them love one another. Here is an example of a smart retailer that used social listening to …

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Aggressive Marketing Won’t Win Customer Loyalty

Via Entrepreneur : Too many business owners think sales techniques will lead to life-long customers. Unfortunately, these businesses don’t understand the engagement techniques necessary to build engagement and customer retention. In this recent Google hangout, customer service expert Brad Smith of Sage North America and Ezra Firestone, founder of Smart …

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