Via Opportunity Knocks : Many entities worldwide understand how powerful and valuable that data is in the modern world, but the absence of a clear strategy leads to no advantages. Companies that understand what to do with data seek it valiantly and eagerly make plans that include data insights. Consider these …
Read More »Getting started with data-driven email marketing
via TD: To be successful in email marketing you need to have an understanding of your customers and subscribers and you need to send the right information about your business. Does that sound tricky? Fortunately, with the right technology and information about your customers you can create emails that keep a …
Read More »Hitting the Target of Data-Driven Marketing
via B2C: The first rule of marketing is to know your audience. This goes well beyond defining the demographics of your target audience and into a deeper understanding of their behaviors. Winning strategies are guided by how well you know your customers and whether or not you can reach them in …
Read More »6 Ways To Drive a Data-driven Marketing Culture
via MTA: Today, insights that come from effective data collection and analysis are more targeted and effective than ever before. The question for business leaders now becomes – how do you transform a traditionally-functioning marketing team into a data-driven powerhouse? asks, Mark Gambill, Chief Marketing Officer, MicroStrategy Today, insights that come …
Read More »Four Fundamentals of Successful Data-Driven Marketing Campaigns
via The Financial Brand: Earlier this year, a bank marketer and I were discussing their latest direct marketing campaign. Unfortunately the results weren’t as good as had been projected. When I asked what went wrong, the answer was disturbing: “We don’t know.” The campaign in question was a special mailing to …
Read More »Why Customer Experience Is an Integral Part of Data-Driven Marketing
customer THINK: In order for the marketing teams to focus better on customer experience (CX), they definitely need to develop the ability of better managing big data. By 2020, the customer experience as a whole, is expected to be handled by chief marketing officers only, and the majority of them are …
Read More »8 Data-Driven Tips for Achieving E-Commerce Success
via SEJ : Running an e-commerce business is not an easy task. Ensuring its success is even more difficult. In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive. Online retailers are well aware of …
Read More »Three Resolutions for Data-Driven Marketers in 2018
via Ad Age : This time of year is ripe for reflection and goal-setting. It’s a time when companies can look back and take stock of the past year: what worked, what didn’t, and what lessons can be applied to the year ahead. Data still keeps marketers and advertisers up at …
Read More »Why Data-Driven Marketing Is Important
via BestTechie : Collecting customer data and then using it to advance your marketing efforts is what data-driven marketing is basically all about. It’s a fairly simple concept, even though it’s nowhere near as easy to apply it in practice. It can become increasingly difficult to manage and process the huge …
Read More »How To Put A Data-Driven Marketing Strategy In Motion
via The Drum : Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started. The explosion of data-led insights, plus …
Read More »Why Data-Driven Advertising Will Be The Next Frontier
via Forbes : I had a chance to interview John Kenny, the Chief Strategy Officer of FCB Chicago, which describes itself as “the industry’s largest startup – the oldest and newest advertising agency in Chicago.” This bold vision rings true when you hear how Kenny thinks about reinventing advertising using data-driven …
Read More »Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)
Via Adweek : Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses …
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