Data Driven

via The Financial Brand: Earlier this year, a bank marketer and I were discussing their latest direct marketing campaign. Unfortunately the results weren’t as good as had been projected. When I asked what went wrong, the answer was disturbing: “We don’t know.” The campaign in question was a special mailing to …

customer THINK: In order for the marketing teams to focus better on customer experience (CX), they definitely need to develop the ability of better managing big data. By 2020, the customer experience as a whole, is expected to be handled by chief marketing officers only, and the majority of them are …

via SEJ : Running an e-commerce business is not an easy task. Ensuring its success is even more difficult. In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive. Online retailers are well aware of …

via Ad Age : This time of year is ripe for reflection and goal-setting. It’s a time when companies can look back and take stock of the past year: what worked, what didn’t, and what lessons can be applied to the year ahead. Data still keeps marketers and advertisers up at …

via BestTechie : Collecting customer data and then using it to advance your marketing efforts is what data-driven marketing is basically all about. It’s a fairly simple concept, even though it’s nowhere near as easy to apply it in practice. It can become increasingly difficult to manage and process the huge …

via The Drum : Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started. The explosion of data-led insights, plus …

via Forbes : I had a chance to interview John Kenny, the Chief Strategy Officer of FCB Chicago, which describes itself as “the industry’s largest startup – the oldest and newest advertising agency in Chicago.” This bold vision rings true when you hear how Kenny thinks about reinventing advertising using data-driven …

Via Adweek :  Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses …

Via Forbes : Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it. So on …