Data Driven

via Forbes : I had a chance to interview John Kenny, the Chief Strategy Officer of FCB Chicago, which describes itself as “the industry’s largest startup – the oldest and newest advertising agency in Chicago.” This bold vision rings true when you hear how Kenny thinks about reinventing advertising using data-driven …

Via Adweek :  Inadequate tools, small budgets and lack of support from leadership are some of the challenges marketers face All across the internet, from social networks to online retailers, consumer data is being readily collected. Given the multitude of touch points between brands and customers, it’s important for businesses …

Via Forbes : Studies show that by right around now, the end of January, most people have given up on their New Year’s resolutions, and I suppose that’s no surprise. We all know that accomplishing a goal is much more difficult than simply proclaiming you’re going to do it. So on …