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Marketing Campaign Plan

Adidas is the first major brand to use Twitter’s Group DM for marketing

adidas marketing strategy

Via Mashable : Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform. On Friday, Adidas started rewarding fans for their support of the brand’s #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, …

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The Marketing Genius Behind #StarbucksWeddings

starbucks history

Via Inc. : See how the leading coffee retailer managed to capture opportunity by paying attention to its customers’ more unusual social behaviors. Americans love Starbucks, but now the U.S. coffee giant is helping them love one another. Here is an example of a smart retailer that used social listening to …

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