Marketing Plan

via customer THINK: Stop right now and answer this question: would you want to be a part of your marketing funnel? If your reaction to that was anything but a self-assured nod, something needs to change. As marketers, we talk a lot about putting the customer first… even if that’s easier …

via Forbes: There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of chiefmartech.com has published a Marketing Technology Landscape infographic. In the first year, there were approximately 150 technology companies. In the latest edition, there are over 5,000 available …

via Forbes : All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into their current marketing strategy. Having a clear understanding of what you are currently …

via Investment News : The year is almost over. That means it’s time to write your annual marketing plan. (You do have a plan, right? I hope you aren’t spending your marketing budget without one!) Let’s face it. Most of the time, an annual planning meeting is kind of a downer. …

via Forbes : No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the vehicle that builds the brand’s image and drives messaging to customers and prospects in a relevant, relatable way, …

via Forbes : The holidays are just around the corner, which means so is shopping season. With spending projected to reach $923.15 billion, according to an eMarketer report, getting in on the revenue share is a must for all businesses ahead of the holiday season. While the holidays are notoriously a …

via CUInsight : Cooler days, changing leaves, football weekends and first days of school are all signals that Summer is coming to an end. They also remind us that planning season is just around the corner at our credit unions. When it comes to marketing planning, there is an almost overwhelming …

via The Main Edge : If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, a small business marketing plan can help you make a number of important business decisions. Here …

Vis Entrepreneur : Not every marketing plan is a good marketing plan. There are certain qualities it needs to meet to be able to do what it is supposed to do and be considered an effective plan that will convert customers and be successful. It is easy to tell a “potentially …

Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

Via Forbes : Generational labels amount to divisive, reductive stereotypes. You’ve heard them bandied about: Millennials are delusional, Gen Xers are cynical, baby boomers are digitally inept. Poor management and marketing decisions based on such stereotyping lead to misunderstandings, missed employment and commercial opportunities, and all the usual negative ramifications that …

Via LinkedIn : Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. With the visibility and data available to marketers today, marketing departments are the ones able …