Marketing Plan

Via Forbes : Three Marketing Don’ts Even If Budgets Are Tight Is your budget tight? A logical choice might be to view marketing as a variable expense. Just ask the marketing folks to do more for less. Don’t fall into that trap. “There’s a point where more-for-less is mathematically unattainable,” says …

via business.com: Creating a killer marketing plan doesn’t have to cost a lot of money. All that is required is your time, effort and creativity. These ideas will get you started. Why break the bank for your marketing needs when you can brainstorm your way to a killer marketing plan? The …

via Forbes: While developing a marketing strategy is not an exact science, I often see the same mistakes made over and over when working with business owners and marketing departments. Here are five of the most critical mistakes I come across, and how you can avoid them when putting your marketing …

via Forbes: One of the most sought-after marketing initiatives is a steady public awareness drumbeat. Every marketing director wants to build one. However, there are roadblocks to establishing a consistent drumbeat, and the single largest one is that most companies typically only have three or four major announcements per year. It …

via STANDARD Digital: In today’s competitive market place, every business needs a marketing strategy that ensures a consistent competitive advantage for its products or services. In addition, it is important to have a methodology to implement the strategy, failure to which, it will be of little value – lacking either …

via customer THINK: Stop right now and answer this question: would you want to be a part of your marketing funnel? If your reaction to that was anything but a self-assured nod, something needs to change. As marketers, we talk a lot about putting the customer first… even if that’s easier …

via Forbes: There are a lot of great tools to help marketers develop more effective marketing for their brands. Since 2011, Scott Brinker of chiefmartech.com has published a Marketing Technology Landscape infographic. In the first year, there were approximately 150 technology companies. In the latest edition, there are over 5,000 available …

via Forbes : All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today. However, they struggle to integrate this into their current marketing strategy. Having a clear understanding of what you are currently …

via Investment News : The year is almost over. That means it’s time to write your annual marketing plan. (You do have a plan, right? I hope you aren’t spending your marketing budget without one!) Let’s face it. Most of the time, an annual planning meeting is kind of a downer. …

via Forbes : No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the vehicle that builds the brand’s image and drives messaging to customers and prospects in a relevant, relatable way, …

via Forbes : The holidays are just around the corner, which means so is shopping season. With spending projected to reach $923.15 billion, according to an eMarketer report, getting in on the revenue share is a must for all businesses ahead of the holiday season. While the holidays are notoriously a …

via CUInsight : Cooler days, changing leaves, football weekends and first days of school are all signals that Summer is coming to an end. They also remind us that planning season is just around the corner at our credit unions. When it comes to marketing planning, there is an almost overwhelming …