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Marketing Plan

How To Develop A Successful Marketing Strategy For A Startup

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via Forbes : No matter how unique its technology or how revolutionary its business model, a startup will have difficulty surviving without a marketing strategy that centers around customer acquisition. Marketing is the vehicle that builds the brand’s image and drives messaging to customers and prospects in a relevant, relatable way, …

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15 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays

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via Forbes : The holidays are just around the corner, which means so is shopping season. With spending projected to reach $923.15 billion, according to an eMarketer report, getting in on the revenue share is a must for all businesses ahead of the holiday season. While the holidays are notoriously a …

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5 Marketing Changes Small Businesses Need to Make in 2016

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Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

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Why Marketing To Millennials And Other Generations Is Pointless

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Via Forbes : Generational labels amount to divisive, reductive stereotypes. You’ve heard them bandied about: Millennials are delusional, Gen Xers are cynical, baby boomers are digitally inept. Poor management and marketing decisions based on such stereotyping lead to misunderstandings, missed employment and commercial opportunities, and all the usual negative ramifications that …

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Why Marketing—Not Sales—Is the Best Sales Forecasting Engine

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Via LinkedIn : Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. With the visibility and data available to marketers today, marketing departments are the ones able …

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