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New Age

5 Marketing Changes Small Businesses Need to Make in 2016

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Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

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Why Marketing—Not Sales—Is the Best Sales Forecasting Engine

marketing

Via LinkedIn : Accelerating growth is every CMO’s most fundamental job. But smart marketing executives are now thinking beyond ways to merely drive growth and realizing they are also the best equipped people to forecast it. With the visibility and data available to marketers today, marketing departments are the ones able …

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Gen Zers Are Revolutionizing Our Marketing Landscape. Here’s How They Want to Be Reached

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Via Entrepreneur : If young people are the chief catalysts of cultural progress in realms like media consumption, shopping and technology, a new research firm called Wildness wants to help marketers better understand the predilections and quirks of what has become the world’s most populous demographic: Generation Z. Wildness, which defines …

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3 Tips for Marketing to Millennials

marketing

Via LinkedIn : Millennials are notoriously difficult to market to. As digital natives—they are skeptical of professional advertising and disillusioned by the mass marketing approach. This presents a unique challenge for marketers as Millennials will represent 1 in 3 adults by 2020 with a record-breaking purchasing power of $1.4 trillion.[i] The …

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