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Social Media

12 Ways to Improve Your Startup’s Social Media Marketing

Main social networks - Brands of Facebook, Twitter, Instagram, YouTube, Google Plus, Pinterest, LinkedIn

via HuffPost : The Dutch airline, KLM has developed a social media strategy revered by marketers. The brand uses Twitter, Facebook and Instagram masterfully to provide outstanding customer service and to advance the organization’s brand narrative. As a result of this strategy, KLM makes roughly €25 million annually from social media. …

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5 Marketing Changes Small Businesses Need to Make in 2016

marketing

Via Entrepreneur : Whether your small business marketing is thriving or falling flat, it’s still important to perform a marketing audit of 2015 to see what’s working and what’s not. But don’t just put what’s working into overdrive for the New Year. Instead, treat these techniques as important assets within your …

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3 Tips for Marketing to Millennials

marketing

Via LinkedIn : Millennials are notoriously difficult to market to. As digital natives—they are skeptical of professional advertising and disillusioned by the mass marketing approach. This presents a unique challenge for marketers as Millennials will represent 1 in 3 adults by 2020 with a record-breaking purchasing power of $1.4 trillion.[i] The …

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Adidas is the first major brand to use Twitter’s Group DM for marketing

adidas marketing strategy

Via Mashable : Well, that was quick. Less than two weeks after rolling out its Group Direct Messages, a marketer has jumped onto the platform. On Friday, Adidas started rewarding fans for their support of the brand’s #ThereWillBeHaters campaign by offering a private group conversation with some soccer stars on Twitter, …

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