Value Proposition

Via Forbes : In a business climate that is cutthroat at times, we’ve often found that collaboration is the secret to success. And, without wanting to sound like a children’s television show, working together has been an asset to strategic marketing for us at eLearning Mind (ELM), a business dedicated to …

Via LinkedIn : “Whether you market to consumers or businesses you gotta have one,” said Gail, our copy guru, over lunch. “How’s that different from a position or a tagline?” said Chris. “Usually it’s longer than either but may include elements of both. It is a promise. It tells the …