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Mobile shopping

Mastercard Survey: The Philippines and Other Emerging Markets Lead Mobile Shopping Charge in Asia Pacific


via MARKETING : Mobile shopping growth is dialing up in Asia Pacific’s emerging markets, outpacing their more developed counterparts, according to the latest Mastercard Mobile Shopping Survey. Consumers in the Philippines (53.5 percent) and Malaysia (55.6 percent) top the region with the highest year-on-year growth in mobile shopping, recording increases of …

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Identifying Mobile Shoppers A Top Priority For 70% Of Retailers


Via MediaPost : Mobile commerce is not only in the hands of mobile shoppers. Retailers are increasingly looking to personalize shopping experiences by tapping into mobile technology to help them identify their customers. Identifying the customer and delivering a personalized experience is one of the top priorities of 70% of retailers, …

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