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Tag Archives: Marketing

15 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays


via Forbes : The holidays are just around the corner, which means so is shopping season. With spending projected to reach $923.15 billion, according to an eMarketer report, getting in on the revenue share is a must for all businesses ahead of the holiday season. While the holidays are notoriously a …

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How To Put A Data-Driven Marketing Strategy In Motion


via The Drum : Data-driven decisioning is the zeitgeist of contemporary marketing practice, but barriers to entry, such as lack of quality data and skillsets, etc, are commonplace. Lloyd Greenfield, client partner at The Programmatic Advisory, talks through his consultancy’s three-step approach to getting started. The explosion of data-led insights, plus …

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