Via Forbes : Earlier this year, global research and advisory firm Universum looked at the employers who are most attractive to business students in the U.S. In a report released this week, they’ve widened their lens to provide a global outlook on which opportunities are most appealing to business students the world over.
To determine which employers are providing business students the most coveted opportunities, Universum asked nearly 240,000 students from the world’s 12 largest economies (the U.S., Canada, Brazil, the U.K., France, Germany, Italy, Russia, Japan, China, India, and Australia) to identify the employers for which they most wanted to work. Results were also weighted by GDP.
It’s no surprise that Google tops this list (it also led the U.S. ranking). PwC, EY, Goldman Sachs, and KPMG round out the top five, highlighting the persistent popularity of banks and professional services providers.
In fact, these two categories were the most represented among this year’s most attractive employers, with fast moving consumer goods moving into third place.
“They’ve globalized their professions and their recruiting efforts in a way that other companies and other industries haven’t been able to keep up with,” said Melissa Bailey, president of Universum Americas.
Automobiles and parts gained in popularity among business students over the past five years, as did engineering and manufacturing employers. Consumer electronics and household appliances, and technology hardware and equipment, on the other hand, have lost ground, while energy, pharmaceuticals and biotechnology, and retail have remained steady.
Bailey said that professional services employers, in particular, have gained traction with millennial candidates by emphasizing the importance of human capital and providing strong training opportunities.
“Professional services for example, they put a stake in the ground and say, ‘The people are our most important asset.’ As you look at banks and some other industries, they’re leading in valuing their people and giving their people freedom to innovate, allowing them to really come to the top as a destination for top people.”
Ultimately, said Bailey, the companies moving ahead in these rankings and seeing successful results are those empowering their employees to continue gaining new skills and adapting to a rapidly changing business landscape.
“We see the importance of an organization to be able to learn faster than the pace of change. In the world we’re seeing lots of changes happening far more quickly than in the past. The companies getting ahead on the employer side–the people in their organizations are able to learn faster than the rate of change.”