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The Rise of China’s Next-Gen Consumer

Via The Financialist : The Chinese generation born between 1990 and 1999 has grown up during a time of rising prosperity. How will this expressive, individualistic, and well-educated Young China shape the country’s business and culture? How will their interests and preferences shape buying behavior in an increasingly consumption-oriented economy? Watch the video to hear what experts at Credit Suisse’s sixth annual China Investment Conference expect from China’s next generation.

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